What you'll learn :
Understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation
Design compelling landing pages, lead magnets, and calls-to-action that convert to sales
Driving traffic to your landing pages to grow your email list
Nurture leads and grow your brand by providing value and developing rapport
Break through customers’ false beliefs and resistance that hold them back from buying
Write email subject lines that get opened
Write persuasive emails with irresistible offers your customers can’t refuse
Turn your tribe of ideal clients into raving fans by speaking their language and understanding their motivations
Learn the psychological principals of sales and marketing that are vital for understanding customer behavior so you can unlock the secret of sales conversion
Ability to print worksheet material (optional)
Email list and email service provider NOT required (we’ll teach you how if you don’t have them already)
We are top Udemy instructors in the personal development category. Our courses have been taken by over 150,000 happy students from 195 countries.
We have a thriving community in the course and we are actively involved and answer questions within 24h.
Transform your business through email marketing and digital marketing.
Many times when we hear email marketing and digital marketing it can be intimidating. However, in this course we will give you a step by step guide and strategies that will empower you to know what to do with your email marketing and digital marketing campaigns.
Do you have lead magnets that aren’t working?
Emails that aren’t getting opened?
Or, email campaigns that aren’t converting to sales?
Or, are you NEW to email marketing, you don’t know where to begin, don’t want to waste time… and want to get it right from the start?
Writing sales-getting emails is probably the single-most profitable skill you can have, and it doesn’t matter whether you are a business owner or work as a freelancer. Email marketing and digital marketing is a skill you have to master if you want to succeed as an online marketer.
Email marketing and digital marketing can seem complicated, difficult, and overwhelming. You might think you have to spend hours coming up with amazing emails while giving away your best content for free. Well the good news is that couldn’t be further from the truth.
You can create highly effective email and digital campaigns that are automated—saving you time and effort—AND that convert to sales.
All you need to understand are a few key principles. And if you apply these principles and our proven money-making formulas then you will create profit-pulling emails marketing and digital marketing campaigns on demand.
So, whether you’re an experienced in email marketing and digital marketing and are looking to upgrade your skillset or you’re just getting started, in this course you will learn LEADING EDGE PSYCHOLOGY & STRATEGY for digital email marketing and digital marketing campaigns. We’ll teach you the most up-to-date tools and techniques, including the #1 MOST IMPORTANT FACTOR that many digital marketers miss: The psychology behind consumer behavior!
We want to save you hours, or even years, of research, trial, error, and frustration by teaching you the BEST SECRETS we’ve learned through our extensive study and over a decade of experience.
You’ll learn exactly how to:
Design email campaigns, autoresponder sequences, and marketing automation that convert to sales over and over again.
Create landing pages and lead magnets that generate leads for you on autopilot
Use the little-known subject line type that gets more opens, clicks, and SALES than any other kind. (PLUS the formula on how to write them)
Use the weird “lightbulb moment” email (understand this one strategy and you’ll be able to create virtual money-machines on demand)
Send your emails on the best time and day of the week and generates floods of sales
Use the rarely used email strategy that gets your audience to practically write your emails for you
Use the best type of sentence openers that almost makes it impossible for qualified customers to stop reading your email
Design and structure your email in a way that guarantees people read every last word
Skip hours of research and get an endless list of proven email ideas
Understand the technology behind email campaigns, from simple autoresponders and responsive sequences, to full marketing automation, split-testing, and tracking (using Mail Chimp and Clickfunnels).
Create profit-pulling emails from your own life stories (even if you think they seem boring or random)
Get inside your customers’ heads and develop relationships with them that turn them into raving fans
You’ll learn the psychological principles that are vital to the success of your email marketing campaigns. When you use the right formulas you can make sales AND develop trust with your audience without being a salesy or pushy. You’ll learn the perfect balance of value-giving content and sales-making persuasion so you can get the most out of your email marketing.
So, are you ready to transform your marketing? If so enroll now, we look forward to seeing you in the course!
Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.
About the Instructors:
Instructors Joeel & Natalie Rivera have over 70,000 students from 190 countries. Transformation Services, Inc., their digital content publishing company, provide resources and training for indiepreneurs (or self-employed freedom junkies). Joeel has a Master’s degree in Counseling and Education and is completing his dissertation for his Ph.D. in Psychology, with a focus on happiness.
Mike Gandia is a serial entrepreneur with a background in robotics and aerospace engineering. He was a finalist in the NASA NewSpace Business Plan competition and has spent years studying sales pitching and angel investing. Mike is the founder and CEO of the digital marketing agency, CMF, that specializes in marketing analytics, customer purchase behavior and sales psychology.
Section 1: What is Email Marketing and Digital Marketing?
Lecture 1: Getting Started with Email Marketing and Digital Marketing
Lecture 2: Why Email Marketing and Digital Marketing, and the Psychology Behind It, Matters
Lecture 3:3 Core Elements of Email Marketing and Digital Marketing
Lecture 4: Use the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything
Lecture 5: Converting Customers with Email Marketing and Digital Marketing
Lecture 6: Creating Raving Fans
Section 2: Marketing Psychology: Getting Inside Your Customer’s Mind
Lecture 7: Overcoming Action Paralysis and Risk Aversion
Lecture 8: Identifying and Understanding Your Tribe of Ideal Customers
Lecture 9: Selling to Your Avatar though Email Marketing and Digital Marketing
Lecture 10: Email Marketing and Digital Marketing Ask Campaigns
Lecture 11: Speaking Your Tribe’s Language in your Email Marketing and Digital Marketing
Lecture 12: Knowing Your Value and Setting Your Price
Lecture 13: Understanding the 3 Types of Buyers for your Email Marketing & Digital Marketing
Lecture 14: Buyer #2: Spendthrifts
Lecture 15: Buyer #3: Average Spenders
Section 3: Lead Generation Using Landing Pages and Lead Magnets
Lecture 16: Leads: What is a lead & why is it important in Email & digital marketing
Lecture 17: Lead Magnets 1: Choosing a Lead Magnet for Email Marketing & Digital Marketing
Lecture 18: PSYCHOLOGY TIPS: Instant Gratification and Anticipation
Lecture 19: Lead Magnets 2: Modeling Success for Email Marketing & Digital Marketing
Lecture 20: Landing Pages 1: Creating a Compelling Landing Page (Opt-In Page)
Lecture 21: Landing Pages 2: Components of a Capture Page
Lecture 22: Calls to Action in Email Marketing & Digital Marketing
Lecture 23: Creating a Confirmation Page and Confirmation Email
Lecture 24: Sales Pages: What They Are and Why They’re Better than Webpages
Section 4: Driving Traffic to Your Landing Pages in Email Marketing & Digital Marketing
Lecture 25: Driving Traffic in your Email Marketing & Digital Marketing
Lecture 26: Paid Advertising for your Email Marketing & Digital Marketing
Lecture 27: Collaboration and Referral for your Email Marketing & Digital Marketing
Lecture 28: Social Organic in Email Marketing & Digital Marketing
Lecture 29: Content Marketing Email Marketing & Digital Marketing
Section 5: Email Marketing & Digital Marketing: The Technology
Lecture 30: The Basics: Email Campaigns and Sequences
Lecture 31: Setting Up Your Automated Email Sequence Part 1
Lecture 32: Setting Up Your Automated Email Sequence Part 2
Lecture 33: Tracking, Analytics & Split Testing
Section 6: Designing an Email Campaign 1: Nurturing Leads
Lecture 34: Intro to Building an Email Marketing Campaign
Lecture 35: PSYCHOLOGY TIPS: Small Commitments (The Foot in the Door Technique)
Lecture 36: PSYCHOLOGY TIPS: Door in the Face Technique
Lecture 37: PSYCHOLOGY TIPS: The “Yes” Principle
Lecture 38: Your Email Toolkit in Email Marketing & Digital Marketing
Lecture 39: The #1 Email Marketing Secret Ingredient
Lecture 40: Breaking False Beliefs in Email Marketing & Digital Marketing
Lecture 41: Storytelling Workshop for Email Marketing & Digital Marketing
Lecture 42: Storytelling Workshop Example
Lecture 43: PSYCHOLOGY TIPS: Developing Rapport
Lecture 44: How to Write a Branding Email
Lecture 45: Branding Email Example
Lecture 46: How to Write a Direct Marketing Email
Lecture 47: Direct Marketing Email Example
Lecture 48: How to Write a Content Email
Lecture 49: Content Email Example
Lecture 50: PSYCHOLOGY TIPS: Reciprocity
Section 7: Designing an Email Campaign 2: Persuasion
Lecture 51: Persuasive Sales Emails Part 1
Lecture 52: Persuasive Sales Emails Part 2
Lecture 53: Sales Email Example
Lecture 54: PSYCHOLOGY TIPS: Seeding: The Secret to Soft-Selling
Lecture 55: PSYCHOLOGY TIPS: Social Proof
Section 8: Building a Profitable Campaign
Lecture 56: Intro to Building a Profitable Campaign
Lecture 57: The 2 Types of Email Campaigns
Lecture 58: Choosing Your Campaign Strategy
Lecture 59: Sales Funnel Secrets
Lecture 60: PSYCHOLOGY TIPS: That’s Not All!
Section 9: Crafting Emails that Get Opened
Lecture 61: Intro to Crafting Emails
Lecture 62: Subject Line Secrets
Lecture 63: Best Email Schedule
Lecture 64: Design Principles that Get More Clicks
Section 10: Wrap-Up
Lecture 65: Congratulations and What’s Next
Who this course is for :
Beginner and experienced email marketers who want to learn the most leading-edge email marketing strategies AND the psychology behind them
Online marketers, ecommerce sites, affiliates, life coaches, infopreneurs (information products), bloggers
Anyone who wants to optimize and automate their email marketing in a way that Increases traffic, open-rate, conversion, and sales
Anyone who wants to master email copy skills even if you don’t currently have a list (develope your automated email campaign now so it’s ready when you do have a list)
Anyone who wants to create high converting email sequences using proven formulas to maximize sales
Anyone who feels like they struggle with writer’s block and want the best strategies for coming up with endless, profitable email ideas.
Anyone who wants to master email copywriting so you can sell your own products, affiliate products, or become a freelance email copywriter
Course Size Details :
5 hours on-demand video
22 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion
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