Scenario Planning - A Powerful Foresight Technique - Online Course Download
What you'll learn :
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How to visualize alternative ways your future could realistically turn out How to think like a far-sighted decision maker How to avoid unrealistic expectations based on linear thinking How to see the big picture for your organization – and understand how it could change How to identify the critical uncertainties that will shape the future of a business, country, or industry How to generate a portfolio of contrasting but plausible future "landscapes", for any organization How to develop ideas and strategic initiatives that would be successful in each future scenario
Requirements :
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Marketing and finance know-how is helpful but not necessary
Description :
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The future is going to be different. We all know that, right? But how is it going to be different? That's the key question you face in business, because you have to make decisions and strategic plans today for a future that is unknowable - but very definitely changing. Scenario planning is a creative, very practical technique to foresee (and better: understand) how your future business environment could evolve - and in different directions. Scenario planning is thus about exploring alternative futures that can realistically emerge. Its practical value is that, by helping you foresee different ways your particular market or business terrain could change, you'll make better long-term plans today. Based on my best-selling book on this fascinating approach to thinking about future change, my 2-hour Udemy "crash course" walks you through the process of generating future scenarios - a process which is structured, logical - and yet very imaginative. Join me for an eye-opening learning experience!
Who this course is for :
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Students of business or economics Strategy or planning professionals Marketing professionals Entrepreneurs, especially founders or investors in start-ups Anyone with responsibility for the future success of an organization of any kind
Course Size Details :
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2 hours on-demand video Full lifetime access Access on mobile and TV Certificate of completion
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