Strategic Marketing Plan – tools and strategies to master it

What you'll learn :

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Build the strategic marketing plan, starting from the objectives (financial, strategic & non- financial objectives) Learn about marketing brand strategy, choices & decisions to be made Learn, step by step, to create the Marketing Mix Learn about pricing strategies and how to set up the price for your brand Learn about brand strategy & how you can leverage your brand Learn about channel management strategy and different distribution models Learn how to promote your brand and create an integrated communication campaign Set up the marketing budget Learn how to measure the impact & results, etc.