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    You are at:Home»Marketing»The Complete Marketing Attribution Course
    Marketing Analytics & Automation

    The Complete Marketing Attribution Course

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    The Complete Marketing Attribution Course - Online Course Download
    The Complete Marketing Attribution Course - Online Course Download
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    What you'll learn :

    You’ll understand the most common attribution models
    You’ll be able to select the best attribution model for your organization
    Using Google Analytics, you’ll be able to see the impact of different attribution models on your marketing performance

     

    Requirements :

    Familiarity with digital marketing is helpful, but not required
    Google Analytics is used in a couple lessons of the course. If you don’t have your own GA account, the course walks you through getting access to a free demo account so you can follow along
     

    Description :

    In just a few hours, master a critical concept of marketing analytics: marketing attribution

    We’ll start with the basics:

    Understanding digital marketing channels
    Defining the common marketing attribution models:
    last touch (last click)
    first touch (first click)
    multi-touch models: position based, linear, and decay

    and work our way up to advanced topics like:

    Selecting the best attribution model for your business
    Understanding how offline marketing and view-through value factor into marketing attribution

    This course will also show you how to implement attribution models – from tracking parameters through analyzing the impact of different models in Google Analytics.

    Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

    Who this course is for :

    Marketers who want to understand more about marketing attribution and their marketing strategy
    Marketing analysts
    Anyone interested in marketing analytics and marketing attribution!

     

    Course Size Details :

    1.5 hours on-demand video
    Full lifetime access
    Access on mobile and TV
    Certificate of completion

    View Demo

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    Online Course Download The Complete Marketing Attribution Course
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