What you'll learn :
Get the balance right! Learn to prioritize all the digital opportunities available to you
Be smart with your emails – learn how to grow your list and keep supporters engaged
Have a website that works: get your content right and drive people to take action
Learn how to collect more donations online
Use Google Grants and AdWords to drive more traffic to your website
Get SEO working for you – move up the search rankings today
Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more
Use Facebook’s new built-in fundraising tools
Run cross channel campaigns: Integrate your digital and non-digital strategy
Get LOADS of free templates and resources for your digital planning
You should be able to use a PC at a beginner level
Access to your organization’s email, social media, website, analytics and other digital tools is an advantage
These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it’s not done right it can feel like a bottomless pit, draining your time and resources with little or no reward.
So where do you start?
In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders.
We’ll talk about:
Social media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.
Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.
Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant.
Plus…this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don’t need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It’s all included as part of the course price, and everything that’s added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).
Who this course is for :
Anyone who wants to get started with digital marketing
Organizations that want to review and improve their current digital strategy and digital marketing activity
Organizations that would like to set smarter priorities for digital marketing
Course Size Details :
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