Digital Marketing Masterclass: Get Your First 1,000 Customers

What you'll learn :

Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use Twitter and Facebook to conduct research and sales outreach
Canvas Reddit, Meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through Google Analytics
Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
Set up, populate, and use an Instagram account
Market using 3 different techniques on Instagram
Set up, populate, and use a Snapchat account
Market using 4 different techniques on SnapChat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas
Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on YouTube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site SEO factors and optimize them
Conduct keyword research for SEO opportunities
Manage keyword density and other metrics needed for ranking on Google
Design, plan, and start advertising on Google, Bing, and Facebook
Analyze & understand search engine marketing & social ad marketing metrics