What you'll learn :
Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use Twitter and Facebook to conduct research and sales outreach
Canvas Reddit, Meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through Google Analytics
Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
Set up, populate, and use an Instagram account
Market using 3 different techniques on Instagram
Set up, populate, and use a Snapchat account
Market using 4 different techniques on SnapChat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas
Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on YouTube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site SEO factors and optimize them
Conduct keyword research for SEO opportunities
Manage keyword density and other metrics needed for ranking on Google
Design, plan, and start advertising on Google, Bing, and Facebook
Analyze & understand search engine marketing & social ad marketing metrics
You should have basic familiarity with social media
You don’t need to have a product or business, however, it helps
Can I ask you a question?
How many customers do you have?
If you said “none” or “not enough”, this course is for you.
In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.
You see, the hard part isn’t making a product anymore. The hard part is finding a market for your product and getting them to buy it.
“How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist.
We’re no longer living in the “field of dreams”. If you build it…. they won’t come.
In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.
• Social media marketing through Twitter, Instagram, & SnapChat
• Community management and promotion through Reddit, ProductHunt, & HackerNews
• Pitching press and getting covered in blogs, news outlets, & other media sites
• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.
• Creating & promoting video ads and video content through your site & through YouTube
• Building a long term SEO strategy
• Designing and executing CPC ad campaigns through Google, Bing, & Facebook
As always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.
Who this course is for :
Anyone who has a product they want to sell (does not have to be online)
Anyone who has a service they want to sell (does not have to be online)
Anyone who works in in Marketing, Sales, or Management
Anyone interested in learning how to acquire customers
Course Size Details :
26.5 hours on-demand video
153 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion
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