What you'll learn :
What is KAM (Key Account Management) about
What do you need to implement KAM (Key Account Management)
Implications and benefits of implementing KAM (Key Account Management)
Differences between traditional sales and KAM (Key Account Management)
The different stages of KAM (Key Account Management)
Minimum understanding of Sales
minimum of business understanding
NEW: PRACTICING TEST
Sales tests and Business cases, to help you explore and apply knowledge. Very important to prepare you for real case situations and job interviews. Both with proposed solutions.
KAM – Key Account Management is not a monster or something extremely high level and complex.
It’s a process. A sales process. It just needs to be understood and put into perspective in relation to your portfolio and sales strategy.
And you can make it complex if you want, but there’s no need.
In this course I’ll explain in plain english and detail all about KAM (Key Account Management).
From the background and fundamentals such:
– What is KAM (Key Account Management)
– Why/when/how should I implement KAM (Key Account Management)
What are the implications and benefits of implementing KAM (Key Account Management)
What resources do I need in order to do it successfully
The steps and different stages of KAM (Key Account Management)
The portfolio classification and distinction
The main differences between a traditional sales team and KAM (Key Account Management) approach
At the end of the course in the bonus lesson besides templates and many support material, you’ll find some slides explaining how this course can help you on your career.
Who this course is for :
Students at end of their studies
Professionals from any area looking for a sales role
Course Size Details :
1 hour on-demand video
20 downloadable resources
1 practice test
Full lifetime access
Access on mobile and TV
Certificate of completion
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