Social Media Marketing – Content Marketing Masterclass 2020

Description :

Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group!

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!

The Science Of Social Media Marketing

Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?

Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?

Do you want to learn tried and tested methods and the best practices for Social Media Marketing?

Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?

Then this course is for you!

Student Bonus:

This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence…

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

 Topics Covered In This Course:

Module 1 – Understanding Social Media Marketing

The Social Media Marketing Monster

Free vs Paid Traffic

What Is Marketing

What is Media

What is Social

Local vs International Social Media Marketing

Module 2 – Marketing As A Business Priority

Marketing As A Business Priority

The Marketing Company

Feast And Famine

Continuous Marketing

The 80/20 Principle

Sales And Marketing

Module 3 – Understanding The Buyer Journey

Meet Bob

The Seven Steps To Marriage

The Buyer Journey – AIDA

Attention Content

Interest Content

Desire Content

Action Content

Module 4 – Bob’s World View Marketing

Understanding World Views

Understanding Bob

Confirming A World View

The Family Kettle

Bob’s World View Activities

Module 5 – Social Media Marketing And Search Engine Optimisation – SEO

The Truth About Social Signals

The Problem With New Websites

The Snowball Effect

The Great Deception

Your Website As Your Data Center

Module 6 – Social Media Marketing Platforms

Finding Bob

What Platform Should I Use?

Business Or Personal Branding?

Branding Tips

Creating Your Biography

Housekeeping

Module 7 – Posting On Social Media Platforms

The Golden Rules

Curation Vs Creation

What Types Of Content Should I Create?

Written Content

Photography Content

Infographics Content

Video Content

Podcast Content

Automation

Module 8 – Social Media Posting Ideas

Where Do I Get Posting Ideas From?

Stupid Questions

Conversations

Stories – The Power Of Narrative

Industry News

Content Capture Systems

Respecting Your Audience

Module 9 – Creating A Social Media Post

Take Them To The Movies

Headlines

Body Text

Using Images

Video Posts

Quizzes And Polls

Links

Hashtags

Module 10 – Community Based Marketing

The Best Kept Secret In Social Media Marketing

Choosing A Niche

Choosing A Platform

Gate Keepers

Community Rules

Shared Ownership

Structuring Your Community

Visiting Other Communities

Module 11 – Building A Social Media Marketing Plan

Why You Need A Plan

Your Social Media Schedule

Your Content Calendar

Realistic Time Frames

Responsibilities And Roles

SMART Goals For Your Marketing

Marketing Mission Statements

Module 12 – Social Media Marketing Case Studies

Marketing Mistakes

Twitter Case Studies

Facebook Case Studies

LinkedIn Case Studies

YouTube Case Studies

Pinterest Case Studies

Instagram Case Studies

Module 13 – Creating Social Media Images With Adobe Spark 

Introduction To Adobe Spark Tools

Creating A Post

Creating A Post On A Mobile

Adobe Spark Activities To Complete

Module 14 – Creating Your Social Media Profile Image

Introduction

Equipment Needed

Understanding Your Camera

Module 15 – Lighting Your Subject

Offset Lighting Setup For Portraits

Front Lit Lighting For Portraits

Setting The Exposure

Posing The Face

Module 16 – Editing Your Images With Snapseed On An iPhone Or Smartphone

Editing A Male Portrait

Finishing A Male Portrait

Editing A Female Portrait

Module 17 – Blogging For Business – Copywriting For Blogs And Articles

Identifying Your Niche Audience

Finding Your Style As A Writer

Preparation – Tracking Ideas For Your Blogs And Articles

Page Setup And Formatting

Links And Actions

Additional Content On The Page

Module 18 – Blogging – Writing Your Copy

AIDA Copywriting

Attention

Interest

Desire

Action

Additional Thoughts

Module 19 – Email Marketing – Building Your Email List

Email Marketing – Grasping The Concept

Email Marketing Software – Choosing Your Provider

Building Your Email List

Different Ways To Get An Email Sign Up

Asking For The Email

The Magic Of PDF’s

Module 20 – Using Your Email List

An Email List Is For Selling Stuff Right?

Email Marketing Styles

Module 21 – Email Copywriting

Email Writing Styles

Email Copywriting Using AIDA

Email Spam Traps And Pitfalls

Module 22 – Email Analytics – Automation – Maintenance

Email Analytics – What To Measure

Email Automation – Understanding Its Usage

Using Surveys

Module 23 – SEO And Local SEO – A Guide To Ranking Your Business In Google Search

Introduction To Local SEO

Google Search – Understanding How Local Search Works

Module 24 – Google Search And Your Position In Local Search

Local SEO Ranking Factors

Your Local Ranking Factors – How They Impact Local Search

Domain Authority And Page Authority

Trust Flow

Check Your Local SEO Ranking Scores

Google Local Search

Module 25 – Google My Business – A Strong Local SEO Ranking Factor

Google My Business

Cleaning Up Old Google Listings

Managing Your Google My Business Page

Creating A Google Review Strategy

Google My Business – Support Community

Module 26 – Building Up Reviews – Including Google Local Reviews

Citations Setting Up A NAP Page

Managing Your Citations

Module 27 – Backlinks – Understand How They Improve SEO

Back Linking – An Introduction

Checking The Quality Of Your Back Links

Building Back Links

Social Media Business Pages As Back Links

Module 28 – On Site SEO – Improving Your Sites SEO

Content Marketing As Part Of Your SEO

Creating Your Content

Module 29 – Keyword Optimisation For Powerful SEO

Understanding Keywords

Keyword Strategies

Inserting Your Keywords On Your Website

Module 30 – Local Business Online Marketing

Marketing A Local Business

Adwords – An Introduction

Setting Up A Local SEO Agency

Module 31 – YouTube Channel Setup And SEO

Building Your YouTube Landing Page

YouTube SEO – The Importance Of Titles

YouTube SEO – The importance Of Your Descriptions

YouTube SEO – The importance Of Tags

YouTube Annotations

YouTube Analytics

Publishing And Sharing Your Videos

Module 32 – YouTube Video Launch Strategy

The Real Secret To A Successful YouTube Video Launch

Eyes On The Prize

Module 33 – Mastering Audio Production For Video And Podcasting

Introduction To Mastering Audio Production

Technical Challenges You Will Face

Choosing Your Microphone

Positioning Your Microphone

Reducing Echo

Reducing Background Noise

The Perfect Studio

Module 34 – Mastering Video Lighting And Subject Composition

Introduction To Mastering Video Lighting

Camera Choices

Lighting Choices

Composition And Presentation

Webcam And Smartphone Setup

3 Light Setup For DSLRs And Camcorders

5 Light Setup For DSLRs And Camcorders

Teleprompter And Reference Monitor

Setting An Exposure

Module 35 – Green Screen Video Production

Introduction To Green Screen Video Production

Chroma Keying

Lighting A Backdrop

XSplit Broadcaster – An Introduction

XSplit Settings

Building A Presentation

Screen Capture

Module 36 – On Camera Presence – Getting Comfortable In Front Of A Camera

Introduction To On Camera Presence

Why You Need A Studio

Communicating With Warmth

Talking To Bob

Finding Your Natural Self

Practice Makes Perfect

Take 2

Additional Tips

Module 37 – Writing A Promotional Script For Your Video

Introduction To Writing A Promotional Script

Meet Bob

AIDA Psychology

Attention

Interest

Desire

Action

Module 38 – Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

Introduction To Editing

Setting Up Your Folder Structure

Color Grading Your Video

Audio Correction Techniques

Cutting Options – Video Editing

Breath And Click Removal

Advance Audio Cleaning

Adding Music To Your Video

Exporting Your Video

Module 39 – Vlogging Style Video Production

What Is Vlogging

Vlogging Equipment – Budget Or 4k? 

Vlogging Equipment – Budget Recommendations 

Vlogging Equipment – Choosing Your 4k Camera 

Vlogging Equipment – Choosing Your Microphones Lecture 

Vlogging Equipment – Tripods And Accessories Lecture 

Filming Techniques 

Editing A Vlog Lecture 

Activities For The Vlogging Section

Module 40 – Understanding Instagram

Growing Your Audience

Hash Tagging Tools

Better Pictures With Your Phone

Basic Composition – The Rule Of Thirds

Understanding Light

Controlling Your Background

Editing Your Images With Snapseed

Understand Instagram – Activities To Complete

Module 41 – Quora Marketing

What Is Quora?

Setting Up Your Quora Profile

Finding Quora Questions To Answer

Writing A Quora Answer

Quora Growth Tips

Quora – Activities To Complete

Module 42 – Pinterest Marketing

What Is Pinterest?

Pinterest Business Profiles

Creating A Pinterest Board

Creating A Pinterest Pin

Rich Pins And Buyable Pins

Pinterest Growth Strategies

Pinterest Board Strategy Examples

Pinterest Tools

Pinterest Activities To Complete

Module 43 – Introduction To Podcasting

What Is Podcasting

Getting Started With Podcasting

Podcasting Equipment

Designing Your Podcast

Podcast Recording Tips

Finding Guests For Your Show

Editing Your Podcast With Adobe Audition

Marketing Your Podcast

Podcasting Activities To Complete

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!