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    You are at:Home»Marketing»Social Media Marketing – Digital Marketing Strategy New 2019
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    Social Media Marketing – Digital Marketing Strategy New 2019

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    Social Media Marketing – Digital Marketing Strategy New 2019 - Online Course Download Online Course Download
    Social Media Marketing – Digital Marketing Strategy New 2019 - Online Course Download Online Course Download
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    What you'll learn :

    You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online
    Understand How Social Media Marketing Really Works For Your Business
    Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective
    Understand The Social Media Platforms And How They Can Be Used
    Write Blogs And Articles That Get Viewers To Take Action
    Demonstrate That You Understand How Email Marketing Works
    Master The Basics Of Search Engine Optimisation
    Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos
    Create A Professional Social Media Profile Image Using Just A Smartphone
    Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques
    Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business
    Master The Art Of Posting On Social Media Platforms
    Source And Store Social Media Posting Ideas So That You Always Have Something To Share
    Create A Social Media Marketing Post To A High Standard That Gets Engagement
    Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building

    Requirements :

    You Will Need A Basic Grasp Of How To Set Up A Social Media Account
    You Will Need Access To The Internet

    Description :

    Beginners Guide To Social Media Marketing & Digital Marketing Strategy 2019*

    This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

    *You Also Get Free Access To A Private But Very Popular Support Group!

    All the content in this course is fully up to date for 2019 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!

    The Science Of Social Media Marketing

    Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?

    Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?

    Do you want to learn tried and tested methods and the best practices for Social Media Marketing?

    Then this course is for you!

    Student Bonus:

    This course comes with free access to a private community where we share up to date information and tips for your social media marketing and where I can give general advice!

    Master Social Media Marketing And Online Digital Marketing

    In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

    Everything you need to create a powerful online marketing presence…

    You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

    You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

    You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

    This course does NOT cover paid advertising or podcasting.

     Topics Covered In This Course:

    Module 1 – Understanding Social Media Marketing

    The Social Media Marketing Monster
    Free vs Paid Traffic
    What Is Marketing
    What is Media
    What is Social
    Local vs International Social Media Marketing

    Module 2 – Marketing As A Business Priority

    Marketing As A Business Priority
    The Marketing Company
    Feast And Famine
    Continuous Marketing
    The 80/20 Principle
    Sales And Marketing

    Module 3 – Understanding The Buyer Journey

    Meet Bob
    The Seven Steps To Marriage
    The Buyer Journey – AIDA
    Attention Content
    Interest Content
    Desire Content
    Action Content

    Module 4 – Bob’s World View Marketing

    Understanding World Views
    Understanding Bob
    Confirming A World View
    The Family Kettle
    Bob’s World View Activities

    Module 5 – Social Media Marketing And Search Engine Optimisation – SEO

    The Truth About Social Signals
    The Problem With New Websites
    The Snowball Effect
    The Great Deception
    Your Website As Your Data Center

    Module 6 – Social Media Marketing Platforms

    Finding Bob
    What Platform Should I Use?
    Business Or Personal Branding?
    Branding Tips
    Creating Your Biography
    Housekeeping

    Module 7 – Posting On Social Media Platforms

    The Golden Rules
    Curation Vs Creation
    What Types Of Content Should I Create?
    Written Content
    Photography Content
    Infographics Content
    Video Content
    Podcast Content
    Automation

    Module 8 – Social Media Posting Ideas

    Where Do I Get Posting Ideas From?
    Stupid Questions
    Conversations
    Stories – The Power Of Narrative
    Industry News
    Content Capture Systems
    Respecting Your Audience

    Module 9 – Creating A Social Media Post

    Take Them To The Movies
    Headlines
    Body Text
    Using Images
    Video Posts
    Quizzes And Polls
    Links
    Hashtags

    Module 10 – Community Based Marketing

    The Best Kept Secret In Social Media Marketing
    Choosing A Niche
    Choosing A Platform
    Gate Keepers
    Community Rules
    Shared Ownership
    Structuring Your Community
    Visiting Other Communities

    Module 11 – Building A Social Media Marketing Plan

    Why You Need A Plan
    Your Social Media Schedule
    Your Content Calendar
    Realistic Time Frames
    Responsibilities And Roles
    SMART Goals For Your Marketing
    Marketing Mission Statements

    Module 12 – Social Media Marketing Case Studies

    Marketing Mistakes
    Twitter Case Studies
    Facebook Case Studies
    LinkedIn Case Studies
    YouTube Case Studies
    Pinterest Case Studies
    Instagram Case Studies

    Module 13 – Creating Social Media Images With Adobe Spark 

    Introduction To Adobe Spark Tools
    Creating A Post
    Creating A Post On A Mobile
    Adobe Spark Activities To Complete

    Module 14 – Creating Your Social Media Profile Image

    Introduction
    Equipment Needed
    Understanding Your Camera

    Module 15 – Lighting Your Subject

    Offset Lighting Setup For Portraits
    Front Lit Lighting For Portraits
    Setting The Exposure
    Posing The Face

    Module 16 – Editing Your Images With Snapseed On An iPhone Or Smartphone

    Editing A Male Portrait
    Finishing A Male Portrait
    Editing A Female Portrait

    Module 17 – Blogging For Business – Copywriting For Blogs And Articles

    Identifying Your Niche Audience
    Finding Your Style As A Writer
    Preparation – Tracking Ideas For Your Blogs And Articles
    Page Setup And Formatting
    Links And Actions
    Additional Content On The Page

    Module 18 – Blogging – Writing Your Copy

    AIDA Copywriting
    Attention
    Interest
    Desire
    Action
    Additional Thoughts

    Module 19 – Email Marketing – Building Your Email List

    Email Marketing – Grasping The Concept
    Email Marketing Software – Choosing Your Provider
    Building Your Email List
    Different Ways To Get An Email Sign Up
    Asking For The Email
    The Magic Of PDF’s

    Module 20 – Using Your Email List

    An Email List Is For Selling Stuff Right?
    Email Marketing Styles

    Module 21 – Email Copywriting

    Email Writing Styles
    Email Copywriting Using AIDA
    Email Spam Traps And Pitfalls

    Module 22 – Email Analytics – Automation – Maintenance

    Email Analytics – What To Measure
    Email Automation – Understanding Its Usage
    Using Surveys

    Module 23 – SEO And Local SEO – A Guide To Ranking Your Business In Google Search

    Introduction To Local SEO
    Google Search – Understanding How Local Search Works

    Module 24 – Google Search And Your Position In Local Search

    Local SEO Ranking Factors
    Your Local Ranking Factors – How They Impact Local Search
    Domain Authority And Page Authority
    Trust Flow
    Check Your Local SEO Ranking Scores
    Google Local Search

    Module 25 – Google My Business – A Strong Local SEO Ranking Factor

    Google My Business
    Cleaning Up Old Google Listings
    Managing Your Google My Business Page
    Creating A Google Review Strategy
    Google My Business – Support Community

    Module 26 – Building Up Reviews – Including Google Local Reviews

    Citations Setting Up A NAP Page
    Managing Your Citations

    Module 27 – Backlinks – Understand How They Improve SEO

    Back Linking – An Introduction
    Checking The Quality Of Your Back Links
    Building Back Links
    Social Media Business Pages As Back Links

    Module 28 – On Site SEO – Improving Your Sites SEO

    Content Marketing As Part Of Your SEO
    Creating Your Content

    Module 29 – Keyword Optimisation For Powerful SEO

    Understanding Keywords
    Keyword Strategies
    Inserting Your Keywords On Your Website

    Module 30 – Local Business Online Marketing

    Marketing A Local Business
    Adwords – An Introduction
    Setting Up A Local SEO Agency

    Module 31 – YouTube Channel Setup And SEO

    Building Your YouTube Landing Page
    YouTube SEO – The Importance Of Titles
    YouTube SEO – The importance Of Your Descriptions
    YouTube SEO – The importance Of Tags
    YouTube Annotations
    YouTube Analytics
    Publishing And Sharing Your Videos

    Module 32 – YouTube Video Launch Strategy

    The Real Secret To A Successful YouTube Video Launch
    Eyes On The Prize

    Module 33 – Mastering Audio Production For Video And Podcasting

    Introduction To Mastering Audio Production
    Technical Challenges You Will Face
    Choosing Your Microphone
    Positioning Your Microphone
    Reducing Echo
    Reducing Background Noise
    The Perfect Studio

    Module 34 – Mastering Video Lighting And Subject Composition

    Introduction To Mastering Video Lighting
    Camera Choices
    Lighting Choices
    Composition And Presentation
    Webcam And Smartphone Setup
    3 Light Setup For DSLRs And Camcorders
    5 Light Setup For DSLRs And Camcorders
    Teleprompter And Reference Monitor
    Setting An Exposure

    Module 35 – Green Screen Video Production

    Introduction To Green Screen Video Production
    Chroma Keying
    Lighting A Backdrop
    XSplit Broadcaster – An Introduction
    XSplit Settings
    Building A Presentation
    Screen Capture

    Module 36 – On Camera Presence – Getting Comfortable In Front Of A Camera

    Introduction To On Camera Presence
    Why You Need A Studio
    Communicating With Warmth
    Talking To Bob
    Finding Your Natural Self
    Practice Makes Perfect
    Take 2
    Additional Tips

    Module 37 – Writing A Promotional Script For Your Video

    Introduction To Writing A Promotional Script
    Meet Bob
    AIDA Psychology
    Attention
    Interest
    Desire
    Action

    Module 38 – Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

    Introduction To Editing
    Setting Up Your Folder Structure
    Color Grading Your Video
    Audio Correction Techniques
    Cutting Options – Video Editing
    Breath And Click Removal
    Advance Audio Cleaning
    Adding Music To Your Video
    Exporting Your Video

    Module 39 – Vlogging Style Video Production

    What Is Vlogging
    Vlogging Equipment – Budget Or 4k?
    Vlogging Equipment – Budget Recommendations
    Vlogging Equipment – Choosing Your 4k Camera
    Vlogging Equipment – Choosing Your Microphones Lecture
    Vlogging Equipment – Tripods And Accessories Lecture
    Filming Techniques
    Editing A Vlog Lecture
    Activities For The Vlogging Section

    Module 40 – Understanding Instagram

    Growing Your Audience
    Hash Tagging Tools
    Better Pictures With Your Phone
    Basic Composition – The Rule Of Thirds
    Understanding Light
    Controlling Your Background
    Editing Your Images With Snapseed
    Understand Instagram – Activities To Complete

    Module 41 – Quora Marketing

    What Is Quora?
    Setting Up Your Quora Profile
    Finding Quora Questions To Answer
    Writing A Quora Answer
    Quora Growth Tips
    Quora – Activities To Complete

    Module 42 – Pinterest Marketing

    What Is Pinterest?
    Pinterest Business Profiles
    Creating A Pinterest Board
    Creating A Pinterest Pin
    Rich Pins And Buyable Pins
    Pinterest Growth Strategies
    Pinterest Board Strategy Examples
    Pinterest Tools
    Pinterest Activities To Complete

    Module 43 – Introduction To Podcasting

    What Is Podcasting
    Getting Started With Podcasting
    Podcasting Equipment
    Designing Your Podcast
    Podcast Recording Tips
    Finding Guests For Your Show
    Editing Your Podcast With Adobe Audition
    Marketing Your Podcast
    Podcasting Activities To Complete

    Join Us

    So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!

    Who this course is for :

    This Course Is Designed To Help Those That Want To Master Social Media Marketing – SEO And Online Marketing
    This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Content Marketing
    Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
    This Course Is Also Suitable For Those That Want To Start A Social Media Marketing Consultation Business
    This Course Is Suitable For Complete Beginners Who Want To Progress To An Advanced Knowledge Of The Subject
    This Course Is NOT A Basic Course On Setting Up Facebook Pages Etc
    This Course is NOT A Course On Paid Advertising Of Any Kind

    Course Size Details :

    This Course Is Designed To Help Those That Want To Master Social Media Marketing – SEO And Online Marketing
    This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Content Marketing
    Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
    This Course Is Also Suitable For Those That Want To Start A Social Media Marketing Consultation Business
    This Course Is Suitable For Complete Beginners Who Want To Progress To An Advanced Knowledge Of The Subject
    This Course Is NOT A Basic Course On Setting Up Facebook Pages Etc
    This Course is NOT A Course On Paid Advertising Of Any Kind

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