Strategic Marketing Plan - tools and strategies to master it - Online Course Download
What you'll learn :
Build the strategic marketing plan, starting from the objectives (financial, strategic & non- financial objectives)
Learn about marketing brand strategy, choices & decisions to be made
Learn, step by step, to create the Marketing Mix
Learn about pricing strategies and how to set up the price for your brand
Learn about brand strategy & how you can leverage your brand
Learn about channel management strategy and different distribution models
Learn how to promote your brand and create an integrated communication campaign
Set up the marketing budget
Learn how to measure the impact & results, etc.
Requirements :
Passion for marketing
Description :
At the end of my course, students will be able to create their Marketing Plan from scratch, write a complete Marketing Strategy and confidently starting (or continue) to adapt the knowledge & implement the entire strategy marketing process for their brand.
It’s going to be a fun ride, with theory, examples & bonus materials.
Who this course is for :
Young professionals with marketing career ambition goals
All students interested in marketing and communication
Course Size Details :
7 hours on-demand video
43 downloadable resources
Full lifetime access
Access on mobile and TV
Assignments
Certificate of completion
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